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July 2001
Profile:Theresa Love
Africansisters.com
Theresa Love took the skills she learned getting her
gift shop on the Web and started AfricanSisters.com
three years ago. Her five-person business focuses on helping African
American businesses build Web sites. She advises clients,
"Start out on a shoe string. Grow it slowly. It won't happen
overnight."
To get traffic to her clients' Web sites, Theresa encourages them to
exchange links and banner ads with other sites. She's also found
search engines effective, and submits her site's information to
them. She says, "I tried to think like my customers when I was
submitting to the search engines. I used descriptions my clients
might use such as "black magazines" or "black
products" and found my traffic jumped 75%."
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